Serano is a brand developed and owned by E. Neophytou Trading Co LTD, a Cyprus-based company established in 1974. Serano is currently engaged exclusively in the import, processing and trade of dried fruit, nuts and their by-products, and enjoys an overall market share of more than 50% in the Cyprus market.

The company's vertical integration, backed by its in-house laboratory, allows it to play an active role and control in product design, research and development, manufacturing, packaging, environmentally controlled warehousing, sales and service support. Active involvement in these functions enables our company to remain focused on our main goal, which is to achieve the highest quality and service while maintaining reasonable prices.

As market leaders, we have a complete range of dried fruits and nuts, a brand new range of chocolate-coated nuts and a well structured sales distribution network, which covers and services the increasing demands and needs of customers all over Cyprus.

We supply companies engaged in the selling of nuts or dried fruits in consumer packages or in bulk and companies who use nuts as a raw material for further processing. Such customers include Chain supermarkets, groceries, kiosks, café, snacks, hotels, confectioneries, fruit markets, bakeries, cinemas, ships, coffee shops etc.

. :  Philosophy  : .

The spirit of seeking improvement proved to be the driving force towards achieving a strong and well-established brand name in the Cyprus market.

Our business and organizational objectives are clear and well understood throughout the company. They are designed to evolve the company into an organization with the appropriate culture, focus, and people necessary to achieve our goals. Serano is a principle-driven, with a strong will to prevail in the market, and is fast, flexible, innovative and adaptable in order to meet the needs and wants of our customers. Serano serves its customers on a total relationship basis and fosters a wider perspective, in order to leverage the opportunities that exist in the market while taking advantage of our well-known reputation.

. :  Facilities  : .

Serano currently operates out of a combined 6000 square meter manufacturing, storage and office administration space in Kaimakli, Nicosia. This facility includes separate buildings for processing different types of products at different stages in the manufacturing process as well as different warehouses for storing both raw materials and finished goods. Plans are also under way for the design and construction of a state of the art manufacturing facility expected to be in operation by 2005.